viral ideas and overused typefaces…. By Jason L. Gohlke On August 10, 2006 In Design Seth Godin’s thoughts on the topic of viral ideas. Helvetica: The Movie! This would be the shirt to wear to a showing. Via Typographica, a journal of typography. Another good type blog. Previous Balancing the day job with freelance work Next What’s up with Gohlkus Maximus?